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Guide

Jul 11, 2026

10 min

Running a 30-minute synthesis sprint every Friday

The ritual that replaced our research backlog.

ID

Ines Duarte

Head of Research, Aster

FIG. 00 — SIGNAL MAP

Thirty minutes, one digest, three decisions. That's the whole ritual.

The agenda

Review the week's top movers.
Read five cited quotes aloud.
Decide: ship, watch, or drop.

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More field notes.

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Research

Oct 3, 2026

6 min

Why your feedback tags stopped meaning anything

Taxonomies rot. Here's what to do instead.

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Guide

Sep 22, 2026

8 min

Receipts, not vibes: citing customers in every spec

A template for evidence-backed PRDs.

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Essay

Aug 30, 2026

5 min

The quiet cost of the loudest customer

Volume isn't value. Weighting feedback by revenue and reach.

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Aster

The AI analyst that turns customer signal into product decisions.

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