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Field notes on listening.

Essays, guides and customer stories on turning raw feedback into decisions your team can defend.

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48

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21K

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Customer story

9 min read

From 4,000 tickets to one roadmap call in an afternoon

How Northwind's product team replaced a quarterly tagging marathon with a single question — and what they shipped because of it.

SM

Sofia Marín

VP PRODUCT · SEP 09, 2026

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Research

Oct 3, 2026

6 min

Why your feedback tags stopped meaning anything

Taxonomies rot. Here's what to do instead.

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Guide

Sep 22, 2026

8 min

Receipts, not vibes: citing customers in every spec

A template for evidence-backed PRDs.

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Essay

Aug 30, 2026

5 min

The quiet cost of the loudest customer

Volume isn't value. Weighting feedback by revenue and reach.

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Product

Aug 14, 2026

4 min

Inside Signal Maps: how we size a theme

The scoring model behind revenue-at-risk.

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Customer story

Jul 28, 2026

7 min

Parcel Co found a pricing cliff — and saved 11 renewals

One question, one chart, one pricing change.

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Guide

Jul 11, 2026

10 min

Running a 30-minute synthesis sprint every Friday

The ritual that replaced our research backlog.

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Signal, once a month.

One essay, three tactics and the best customer quote we heard. No noise.

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